Friday, August 22, 2014

User Adoption Strategies - Six Actions to Consider for a Successful ProtoSphere Rollout

Virtual collaboration tools have become commonplace within the the enterprise market and widespread adoption of these platforms are already in place. But 3D virtual worlds designed for business are still something that many customers have to create a compelling enough business case for, and even once that's done, there's still the question of how to implement a user adoption strategy.

We understand that it's not just enough to provide our customers with an innovative and immersive 3D user experience in ProtoSphere, but to make sure that we also give you the right tools to get your community of users in there and using it on a regular basis. Whether your sales trainers are going to be delivering content to learners, or your project managers are hosting their Six Sigma process improvement meetings, user adoption starts with early planning; identifying product champions, partnering with marketing/communications, making sure there is executive sponsorship - these are all aspects of a rock solid technology adoption strategy.

I've documented below an initial recommended approach for our customers looking to deploy ProtoSphere within their organization. Of course, these are just suggestions... but implementing even small portions of each of them can have a significant impact on the success of your rollout.

1. Secure Executive Sponsorship
Organizations with executives who actively communicate the value and benefit of ProtoSphere are more likely to be successful with their rollout. These individuals lead by example and provide a top-down incentive that lends credibility to your deployment effort. Deliberate outreach to leaders of various business units is one way of securing this type of sponsorship – consider giving them in-person demonstrations so that can see the value propositions first-hand.

2. Form a Deployment and Support Team
Overall success of a ProtoSphere deployment can be measured by the presence of a dedicated team of individuals.  These are people who can assist with project management, IT representation, help desk support, training delivery, and perhaps most importantly, marketing communications.

3. Outline Specific Success Criteria and Goals
Here you will focus on enabling users for certain tasks and defining a core set of specific business cases, such as conducting a training session, or facilitating a large event or meeting. Keeping your objectives simple and achievable will yield the best results and build confidence in the new technology. Success metrics should include factors such as user satisfaction, technology reliability, and speed of adoption.

4. Conduct a Pilot
Planned pilots can help provide new users with early access to ProtoSphere and serve to give a perspective on how people will actually use the technology. Pilots may also uncover potential use cases that were not originally considered or thought of. Successful pilots may also serve as the foundation for stories that 2nd wave adopters find value in.

5. Drive Awareness With an Internal Marketing Campaign 
One of the most important aspects of a successful ProtoSphere rollout is to create a marketing strategy that helps to inform and enlighten your audience. This may include any number and combination of techniques such as:

• Emailing out announcements of the availability of the technology
• Sharing exemplary stories
• Hosting Lunch & Learns
• Setting up a ProtoSphere intranet page with resources such as user guides, best practices, tips and tricks
• Developing video vignettes of real life scenarios

A good campaign will also employ the use of Product Champions – people who are already enthusiastic early adopters and have agreed to provide informal training and support to others in your organization. These people may be called upon to do quick demonstrations, participate in events and seminars, or provide video testimonials.

6. Implement a Training Program
The successful adoption of any technology weighs heavily on users’ ability to understand how to use it. Training can be delivered in any number of formats including user guides and help documents, how-to videos, and in-world sessions. Delivered learning content may sometimes be tailored to the individual and use case, but should always be followed up with actual use of the technology.

One method employed by some customers is to have all users attend a 30 minute briefing/training in-world before attendance at a scheduled activity.  This time can be used to sort out installation issues, provide basic skills and etiquette, and familiarize users with the experience (personalize  avatars, etc.).

Six actions to take for a successful user adoption

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