Here's an excerpt from the article she wrote:
Virtual environments are not new, but they are definitely growing. Virtual events, for example, have started to integrate with traditional conferences, tradeshows and networking opportunities. They reduce costs, allow attendees to target messaging and communications and offer real-time access to content. Eighty-seven percent of marketers predict by 2016 events will be half virtual and half face-to-face, which can be a great thing for those face-to-face events – 82 percent of online attendees think virtual events are helpful in decisions to attending events in person.Jump over to TMCnet to read the full article.
But virtual environments go beyond events. There are also solutions and applications out there for enterprise communication and collaboration, and that’s what ProtonMedia provides. Its ProtoSphere solution is a 3D virtual workspace designed for enterprises and employees to efficiently collaborate, learn and be productive. It integrates Microsoft Lync and SharePoint to maximize the efficiency and features.