Tuesday, August 17, 2010

Virtual worlds' challenges and benefits found in ProViWo phase one research

Back in March, we interviewed Dr. Petra Bosch-Sijtsema about her new research project, which is studying how virtual worlds can be used for professional collaboration, and whether virtual worlds can enhance productivity in globally distributed teams. It's aptly dubbed Professional Collaboration and Productivity in Virtual Worlds (ProViWo).

At the time, Dr. Bosch and her colleague, Dr. Anu Sivunen, were in the midst of the initial phase of their research, looking at how companies in the U.S., Asia, and Europe were using virtual worlds for business.

That phase is now complete. All told, they interviewed 44 professionals at companies using virtual worlds, including those in the high-tech, energy, pharmaceutical, and medical industries. They focused their interviews on the challenges and benefits of virtual worlds adoption, and unearthed some interesting discoveries which Dr. Bosch was kind enough to share with us in a podcast.

Hit play below to catch our most recent interview with Dr. Bosch, where we learn about how her first research phase went, what she and Dr. Sivunen found, and what's next for the project.



They're working on publishing their initial findings in research journals, and we'll let you know when that becomes available. We'll be continuing to follow their progress, so keep your eyes on our blog for the latest on ProViWo.

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