Monday, May 3, 2010

Welcome, Sam Batterman, to ProtonMedia's Executive Advisory Board

Sam Batterman
Greg Pelton won't be lonely for long on our Executive Advisory Board. Sam Batterman has just joined the Board as well. Yowzaa, talk about brain power!

Sam is a Visualization Specialist for Microsoft's Life Science Group. He's probably familiar to some of you. Regular blog readers know him from our LIFE SCIENCES 2010 event, where Sam was a panelist. He also recently penned a guest article on our blog.

Sam will be advising ProtonMedia on areas including company strategy, business development, and virtual technology innovation. He brings with him 19 years of experience in business intelligence and database technology, including eight years spent at Merck leading customer relationship management and sales force automation projects.

We're excited to have Sam with us, and issued a press release today with more details on Sam's background and what he'll be bringing to the table at ProtonMedia. You can catch it below.

Microsoft’s Sam Batterman Joins ProtonMedia’s Executive Advisory Board

Visualization Specialist with Microsoft’s Life Science Group will advise ProtonMedia on areas including company strategy, business development, and virtual technology innovation

LANSDALE, Pa.--(BUSINESS WIRE)--ProtonMedia, the developer of the ProtoSphere virtual collaboration environment for the high-performance workplace, today announced Sam Batterman has joined the company’s Executive Advisory Board. Batterman is a Visualization Specialist for Microsoft's Life Science Group, Malvern, Pa. As a member of ProtonMedia’s Board, he will provide the company’s management team with input and counsel related to development of its 3-D virtual collaboration technology, strategic industry partnerships, business development, and overall corporate strategy. Batterman joins ProtonMedia’s Board following the recent addition of Greg Pelton, Director of Engineering at Cisco.

“A new communication and collaboration model is emerging in life sciences, one that includes technologies such as data visualization to overcome challenges surrounding product life cycle management and collaborative decision-making,” says Batterman. “ProtoSphere is the leading virtual environment using these tools to help life sciences companies improve collaborative PLM and achieve high-performance workplaces. I am excited to deepen my relationship with ProtonMedia, and look forward to helping the company continue its growth and development in the enterprise.”

Batterman recently spoke on the panel for the ProtonMedia’s LIFE SCIENCES 2010: The Global Collaboration Imperative event in January 2010. He also contributes guest articles to ProtonMedia’s blog. As a 15-year veteran in business intelligence and database technology, he focuses on visualization and sense-making technologies for pharmaceutical and life sciences companies in the mid-western and eastern United States.

“Sam is a crucial addition to the Executive Advisory Board we have assembled this year,” says Ron Burns, founder and CEO of ProtonMedia. “In particular, his expertise in data visualization and experience in collaboration technology in the life science industry will prove invaluable. I’m excited to welcome him to the team on behalf of everyone at ProtonMedia.”

Prior to joining Microsoft, Sam worked at Merck & Co., Inc. for eight years. He was project leader on all aspects of customer relationship management (CRM) and sales force automation (SFA) for the company’s U.S. sales force. He focused on areas including national sales representative alignment software, representative roster, client-side CRM, Web-based CRM, replication, and transaction processing. Batterman spent his last two years at Merck investigating and researching various business intelligence technologies for achieving strategic and competitive advantages in database technology.


ProtonMedia is the developer of ProtoSphere, the market-leading virtual collaboration environment for the high-performance workplace, and the #1 virtual environment for collaborative PLM in life sciences. ProtoSphere’s virtual environment provides an arsenal of business-focused collaboration and communication tools that help companies accelerate decision-making and raise productivity, improving workplace performance overall. The company is a Gartner “Cool Vendor in the High-Performance Workplace” for 2010. Its customers include some of the world’s most respected brands, AstraZeneca, Johnson & Johnson, Merck Inc., BP, Chevron, Duke University, Deloitte, TIAA-CREF, Lockheed Martin, Boeing, and Cisco. A trial version of ProtoSphere can be downloaded at For more information, visit


Visit the ProtonMedia press kit online.

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Press contact
Gregory FCA
Paul Johnson

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