Google-Bump deal: Google gets it

Media are digging into why Google acquired Bump Technologies, and there's been a lot of speculation that the buy could help Google better compete with, or outdo, the functionality of the iPhone operating system.

In my opinion, it's a smart move. Google's interface could use a little "bump," er, excitement. More important, it's clear Google recognizes we've reached a tipping point where we have so much data that it is becoming easier to visualize it in 3-D.

Journalist Erika Morphy rang me up to discuss my reaction to the deal, and she featured my thoughts in articles on E-Commerce Times and MarketingVOX. She also explores other facets to Google's reasoning for acquiring Bump. Swing over to read her coverage and more of my thoughts on the deal.