Wednesday, May 5, 2010
Google-Bump deal: Google gets it
Posted by
Ron Burns
at
12:10 PM
Media are digging into why Google acquired Bump Technologies, and there's been a lot of speculation that the buy could help Google better compete with, or outdo, the functionality of the iPhone operating system.
In my opinion, it's a smart move. Google's interface could use a little "bump," er, excitement. More important, it's clear Google recognizes we've reached a tipping point where we have so much data that it is becoming easier to visualize it in 3-D.
Journalist Erika Morphy rang me up to discuss my reaction to the deal, and she featured my thoughts in articles on E-Commerce Times and MarketingVOX. She also explores other facets to Google's reasoning for acquiring Bump. Swing over to read her coverage and more of my thoughts on the deal.
In my opinion, it's a smart move. Google's interface could use a little "bump," er, excitement. More important, it's clear Google recognizes we've reached a tipping point where we have so much data that it is becoming easier to visualize it in 3-D.
Journalist Erika Morphy rang me up to discuss my reaction to the deal, and she featured my thoughts in articles on E-Commerce Times and MarketingVOX. She also explores other facets to Google's reasoning for acquiring Bump. Swing over to read her coverage and more of my thoughts on the deal.
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