Monday, September 14, 2009

Your people are your best asset

"The desire, and the ability, of an organization to continuously learn from any source, anywhere, and to rapidly convert this learning into action, is its ultimate competitive advantage."

That's a quote from GE's former CEO and Chairman, Jack Welch. You might have seen it before, and it was recently brought to my attention when I saw it in this IVCi Newsletter article. I was struck by how succinctly it captured our value proposition.

What we offer in ProtoSphere is not about 3D technology. It's about connecting people in a meaningful way and overcoming the challenges of distance and time. For instance, when it comes to learning and training in ProtoSphere, we create environments that emulate the classroom experience. Voice over IP (VoIP), text chat, and video broadcasting facilities let trainers and learners communicate.

Built-in blogs and wikis let employees create teams, projects, and workgroups around the business’ activities and challenges. Employees can post documents and files for peer review and modification. The environment is always on so that employees have on-demand access to knowledge, which enables continuous learning.

Your competitor might be able copy your product, but they can't copy your people. Tapping into their wisdom and capabilties can be a sustainable competitive advantage.

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